Coaching institutes carry outsized DPDP risk because they move fast and run on spreadsheets and WhatsApp. Five habits are the usual culprits: reusing parent phone numbers (collected for fees) to send promotional messages, posting toppers’ photos without specific consent, sharing student lists with edtech partners with no agreement, keeping one open master Excel of every student, and holding on to ex-students’ data forever. Each is now a regulated activity under the DPDP Act 2023. Here’s how to fix all five — without slowing your business down.
Mistake 1: marketing to parents without fresh consent
Mistake 2: results & photos on social media
Mistake 3: handing data to edtech partners
Mistake 4: the open master spreadsheet
Mistake 5: keeping data forever
The fix: consent boxes + access control + retention
FAQ
Q: Does DPDP apply to small tuition classes?
A: Yes — size doesn’t matter; if you process personal data in India, you’re covered.
Q: Can coaching centres still send batch offers to parents?
A: Yes, with a separate, specific consent for marketing — not consent collected for fee reminders.
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